I was recently working with a client who has a large Google Adwords
campaign, with an annual ad budget in the low six figures. He's been
very careful about the keywords he's chosen and we've both poured over
the Google Analytics figures to see how the campaign progressed.
It
took a third party keyword tracking system to discover that many of the
ads were being served up to wrong keywords in the Google searches.
[...]
Credit where it's due: it was the excellent long-tail blog content service Hittail that gave us the information that Google was misdirecting its ads.
Hittail is specifically designed to
help you know what to post. You can post articles
with more of those keywords in them to attract
more traffic. But I like to use it to find out the
frame-of-mind of the visitor.
HitTail HitTail reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results.This could lead to more traffic and more writing ideas.